Data Privacy

HOMEDATA PRIVACY

Cookies

1. Strictly Necessary Cookies

These cookies are technically necessary for the website to function properly (e.g., navigation, shopping cart, session management, basic security).

  • Legal basis (access to terminal equipment): Section 25 (2) TDDDG (strictly necessary)
  • Legal basis (data processing): Art. 6(1)(b) and (f) GDPR (performance of a contract / legitimate interest)
  • Storage duration: End of session

These cookies cannot be disabled.

2. Analytics Cookies

These cookies help us understand how visitors use our website (e.g., pages viewed, time spent on the site). The data is evaluated in anonymized form and helps us improve our offering.

  • Service used: Google Analytics 4
  • Legal basis (access to terminal equipment): Consent pursuant to Section 25 (1) TDDDG
  • Legal basis (data processing): Art. 6(1)(a) GDPR (consent)
  • Provider: Google Ireland Ltd. / Google LLC (USA)
  • Third-country transfer: USA – on the basis of the EU-US Data Privacy Framework or Standard Contractual Clauses (Art. 46(2)(c) GDPR)
  • Note: IP addresses are anonymized by default in GA4.

3. Marketing Cookies

These cookies are used to personalize advertising, measure campaign performance, and enable retargeting. They allow us to display relevant content to you on other websites.

  • Service used: Meta Pixel (Facebook Pixel)
  • Legal basis (access to terminal equipment): Consent pursuant to Section 25 (1) TDDDG
  • Legal basis (data processing): Art. 6(1)(a) GDPR (consent)
  • Provider: Meta Platforms Ireland Ltd. / Meta Platforms Inc. (USA)
  • Transmitted data: IP address (non-anonymized), browser and device information, pages visited, time of access, cookie IDs (_fbp, _fbc).
  • Third-country transfer: Personal data, including your IP address, is transferred to Meta Platforms Inc. in the USA. The transfer is carried out based on the EU-US Data Privacy Framework (Art. 45 GDPR) or Standard Contractual Clauses (Art. 46(2)(c) GDPR).
  • Note: Unlike Google Analytics, Meta Pixel does not automatically anonymize IP addresses.
  • Additional technologies: Web beacons / pixel tags (e.g., in newsletters to measure performance)

4. Functional / Preference Cookies (if applicable)

These cookies store your preferences (e.g., language, filter settings) to provide you with a more convenient browsing experience.

  • Legal basis (access to terminal equipment): Consent pursuant to Section 25 (1) TDDDG
  • Legal basis (data processing): Art. 6(1)(a) GDPR (consent)

Detailed Cookie Inventory (as of May 2026)

Cookie nameCategoryProviderPurposeDurationType
acceptCookiesNecessarypekana.com¹Stores your cookie preferences1 yearHTTP Cookie
PHPSESSID / SessionNecessarypekana.com¹Session management (shopping cart, navigation, security)End of sessionHTTP Cookie
_gaAnalyticsGoogle Ireland Ltd.²Registers a unique ID used to generate statistical data on how the website is used2 yearsHTTP Cookie
_ga_7LRKDDYJKNAnalyticsGoogle Ireland Ltd.²Used by Google Analytics 4 to distinguish between sessions2 yearsHTTP Cookie
_fbpMarketingMeta Platforms Ireland Ltd.²Used by Facebook/Meta to deliver personalised advertising3 monthsHTTP Cookie
_fbcMarketingMeta Platforms Ireland Ltd.²³Set when a visitor arrives on the site via a click on a Meta advertisement (fbclid)End of sessionHTTP Cookie

¹ In-house implementation – the exact storage duration can be specified in detail if required.
² Technically a first-party cookie on pekana.com; the provider (Google/Meta) is the recipient of the data.
³ Only set when a visitor reaches the website via a Meta ad click (parameter fbclid).

Your Rights and Preferences

You can withdraw your consent at any time with effect for the future, without affecting the lawfulness of processing based on consent before its withdrawal (Art. 7(3) GDPR).